Who are our customers?

A significant portion of PicsForDesign.com's regular customers consists of PSP taggers. Tagging is an unusual hobby popular in European countries and America. Its essence lies in creating digital greeting cards based on pre-made raster illustrations. These cards are made using graphic editors, typically Adobe Photoshop and Corel PaintShop Pro (hence the name of the hobby).

This hobby is predominantly enjoyed by women between the ages of 45 and 80, many of whom are already retired. If we were to paint a typical portrait of a PSP tagger, it would look something like this: she is a retiree from a developed country who is proficient in computers and various technologies. She has received a good education. While English may not be the native language for many of our clients, they possess a high level of proficiency in it. They have a high income and can afford to regularly purchase digital art for entertainment. Additionally, they enjoy reading, crafts, and video games (as revealed in our surveys with customers).

On one hand, a typical tagger is open to new experiences and strives to learn new technologies. On the other hand, she simply enjoys living in the virtual world, creating a new identity, associating herself with the character in her avatar, and hanging out with friends in closed Discord chats. PSP taggers are quite dreamy and would love to exist in a universe of dark or romantic fantasy. That's why they have a deep affection for images of witches, vampires, demons, sorceresses, princesses, mermaids, angels, and other extraordinary characters and supernatural beings.

Entrepreneurs and designers also purchase illustrations for income-generating purposes. The business applications for stock illustrations are extensive, ranging from website design, brand and newsletter graphics, to the production of various goods such as pet food, cosmetics, stationery, scented candles, and more. It's important not to assume that the artwork can only be printed on mugs or T-shirts. The presentation determines the success of many products, so business owners are constantly in search of memorable designs. For many, stock illustrations are an excellent solution.

In addition to being visually appealing and original, stock illustrations offer several advantages. They are affordable, significantly cheaper than custom-made illustrations or designs. For example, a CU Basic license for commercial digital use costs only $7 but allows for unlimited usage in various scenarios. Brands can adorn their websites, social media platforms, and include them in their newsletters, creating a memorable image or mascot. Of course, such an illustration may not be unique, as others can purchase it as well. However, the chances of coincidence are relatively low.

Purchasing stock illustrations is also a fast process, and the quality is guaranteed. Buyers immediately see what they are acquiring, unlike when commissioning an artist or designer, where the client must wait for a certain period of time and may be unsure of the final result. Thanks to these advantages, stock illustrations are popular in the market, and our website has been operating for 10 years.